Using Free Reports to Build Your List

Aside from pre-selling your virtual assistant services and products, one other reason to create your free report should be to build your mailing list.

If you cannot convert the reader into a ready client, you should attempt to convert him or her into your subscriber. When your reader becomes a subscriber, you can follow up with your reader on future offers and have a chance at converting him or her into your client... preferably a lifelong client.

Offer a lifetime update to your report or a unique notification list your reader will be interested in subscribing to, which leads to having him or her subscribed to your mailing list.

To be successful though, your report must be of good quality and contain useful information. If your readers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away for free, you will be able to have your name, status and links within the report passed around without any effort on your part – simply because others are willing to do so for you!