Have you started blogging yet?
It's becoming more and more common for Virtual Assistants to have blogs. A blog is a tool to help you keep in touch with your clients (and potential clients) so they can see what you're up to, and get to know you a little bit.
Also, a blog can be interactive, and you can dialog with your readers, invite their comments, and respond to their feedback.
If you plan to use your blog to interact with your readers, change your blog settings to accept comments. I once read a blog post by a VA who was wondering why no one was commenting on her blog. I was ready to leave my own comment, but when I tried, I found her blog didn't accept comments!
So, once your blog is set up, make sure you check your settings and that people can actually comment on your blog
Which blogging software is right for you?That depends on how technically savvy you are, and how dedicated you are to your blog.
Blogger, which this blog runs on, is super-easy to use. You can set up your blogger account and get your blog off and running in about 5 minutes. You can host your blog on the Blogger server as well.
Most of my other blogs are
Wordpress, which I actually prefer to Blogger, and are hosted on my own Web servers.
Some other options are
Moveable Type and
Greymatter. These are both programs you host yourself, which I like because it gives you more control.
I haven't used either of these, however I have been told by people who know that
Moveable Type can be difficult to install, but fabulous to use.
Greymatter, "the original opensource weblogging software" has lots of features and pretty easy to install.
There's really no right or wrong choice when it comes to choosing your blogging software.
The important thing is, which blogging software will you actually use?