A Virtual Assistant Proposal That Wins the Contract Every Time

by Denise Willms

In a Virtual Assistant business, one of the most time-consuming and unrewarding tasks is writing business proposals in response to RFPs.

Have you experienced this? You find an RFP posted in your favorite VA forum or association website. You quickly research the business and determine that this is indeed your ideal client. You have just the skills the person is looking for, and you know that you’re a perfect fit for the contract.

You put together a beautiful proposal that describes your business, how you can help this person, and why your Virtual Assistant business is the best one for this contract. By the time you're done, you've got one impressive proposal and, better yet, everything you wrote is true.

You click "Send" and wait for the phone call or the email that tells you you've got the contract, or, at the very least, asks for more information.

It never comes.

What went wrong?

Probably nothing. In fact, there's a good chance you did everything right. The problem is that responding to RFPs is simply not the best way to get clients for your Virtual Assistant business.

Even though your business and your proposal may have everything a potential client is looking for, there are just too many variables that affect the client's ultimate decision. Perhaps she was ready to accept the first proposal that came in, and yours was the third or fourth. Maybe she saw a familiar name in the proposals she received and decided to go with someone she had heard of before. It could be that the project suddenly fell through.

That only proposal guaranteed to win you that next contract is no proposal at all.

How does that work? Become the expert in your field for and potential clients will be coming to you instead of you having to hunt for them.

So, how do you become known as the expert?

Find the forums your target market frequents and let the members get to know you. Write articles about your field of expertise and get them published where your target market will read them. Create podcasts, tele-seminars and free classes for your target market and show them that, when it comes to contracting a Virtual Assistant for their business, there really is no other choice but you.

If this sounds like hard work, that's because it is. Building relationships and achieving expert status is definitely hard work, but it's much more rewarding than simply responding to RFPs and crossing your fingers and toes that someone will finally call.



Denise Willms,a homeschooling mother of two, helps work-at-home-moms get targeted traffic to their websites through copywriting, article writing, and press releases. Subscribe to her newsletter, WAHM-Articles Ezine, and receive 105 Power Tips to Get Your Online Business Noticed and Profiting.

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