4 Sure-Fire Ways to Explode Your Service Based Business & Gain New Clients

By: Mindy Benkert

Promoting your service based business can be done in the same way that you would promote a product. Though there are obvious differences, you can still use the same techniques to achieve the desired results.

The first step to marketing your service is to determine your unique selling point; this is what will set you apart from your competition. You need to give your clients a reason to choose your service over anyone else’s. Once you’ve done this, it will be become the focal point of your promotional strategies.

Your USP could be a money-back guarantee on your services, or perhaps you offer a discounted rate for clients who sign on with you for a certain amount of time. It can be any number of things, but when you decide what your USP is, use it to brand yourself and make you stand out from the crowd.

The next step is to start promoting and here’s how you can do that:

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