5 Tips for Your Next Brochure Printing

There are some things you shouldn't try to do on your own, unless you have the right equipment and experience.

One of those things, for me, is printing my own brochures. When I started my VA business a few years ago, I wanted to do it as inexpensively as possible, so I tried printing my own marketing materials.

Well, why not?

I own a higher-end printer, and it's easy to find brochure paper, postcards, and business cards you can print yourself. I'm not a designer, by my Virtual Business Startup System came with professional-looking templates I could use.

Lesson learned: You can save more money by doing it right the first time.

The VBSS templates were a great idea, and I still use them, but I would have been much smarter to have the designs printed professionally - which is what I ended up doing. I would have saved a lot of colored ink, wear and tear on my printer, tears and tantrums, and money wasted on specialty papers... most of which are still sitting, unused, in my office.

Here are 5 more tips to help you get it right for your next brochure printing.

5 Tips for Your Next Brochure Printing by Colleen Davis

A brochure is an essential tool for every businessperson. As old fashioned as they may seem, they still work. A well designed brochure printing, when handed to the right people (in the right amounts) can still generate a generous increase in sales. Here are some general guidelines for making a great brochure:

1. Keep it Simple

Many people try to pack too much stuff into their brochure printing. The only thing accomplished by packing a ton of information into one brochure is that the reader is overwhelmed and gives up on it completely. Unless that is what you want, you should remember to keep things simple. Decide on the one of two main points that you want your customers to know, and focus on those in your brochure printing.

2. Use Color

Nothing screams “cheap” like a black and white brochure. Using color on your brochures is not expensive, and you should never neglect it. Customers are far more likely to pay attention to a color brochure than a boring black and white one. That is because they will take a company that springs for color far more seriously.

3. Use Good Information

In your brochure printing, tell your customers something that will interest them. Do not bury them with facts about your company, or with tall tales about why your company is the best. Throw in some tidbits of information that will attract them, and keep them from utter boredom. Customers are bombarded every day with promotional material, so you have to find a way to stand out.

4. Use All of Your Available Space

Be careful not to waste any space on your brochure. That means plenty of opportunity to input your design ideas and include a good amount of enticing information. Just remember to keep it simple. Just because you can include more information does not mean you should overwhelm your readers with too much information.

5. Give Them to the Right People

The most important aspect of any brochure printing is giving them to the correct people. A poorly distributed brochure is worthless; not to mention a waste of money. You must know who your target customers are. Then, you have to get them in their hands. Figure out areas where your target customers are somewhat concentrated, and spend some time in that area handing out brochure. You can also mail them directly to your target customers if you know their contact information. However you do it, make sure you don’t waste too many brochures on people who will not use your services anyway.

Brochures can still generate a good deal of revenue for your business, if you design them properly and distribute them correctly.


For more information, you can visit this page on brochure printing


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