If you keep a personal blog, it's fine to write about whatever you want. If your blog is intended to promote your business, you have to keep your audience in mind.
How do you keep your blog appealing to your target market? How can you capture their interest and keep them coming back for more?
The answer lies in "branding" your blog. Develop a distinct flavor for your blog that reflects the character of your business, and positions you as the expert in your field.
Here is an article that you might find helpful when you plan how you can brand your blog.
The Value of Branding Your Blog by Grace Chen
Harnessing the marketing power of your blog is an excellent strategy for growing your business. With the many benefits of blogs, including SEO and developing customer loyalty, even Fortune 500 companies are jumping on the bandwagon. However, utilizing blogs is not as simple as writing articles that optimize your company’s keywords.
Seeing your blog as an extension of your marketing and branding efforts is the key to maximizing the benefits of blogging. Remember, the purpose of your blog is to attract your target customer base – and keep them coming back for more. With that said, there are several strategies you can utilize to maximize the marketing power of your blog.
What does your blog say about your company? Read the rest of the article.
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