Why Your Virtual Assistant Business Needs a Professionally Designed Logo

I began 2008 thinking it was time to start treating my business like a real business. That meant it was time to start investing real money.

How did I come to that conclusion?

Well, in 2007, I had listened to a free teleseminar with Kathleen Gage where she talked about how to make real money online... One of the things she said was that people were often impressed by the amount of money she makes. (Kathleen, it was a long time ago, so please forgive me for my rough paraphrase!) Her response to that was, with everything she invests in her business, she expects to make a lot of money.

Of course, spending money blindly isn't going to help you either. You have to know what things are important to spend money on, and what things you can get away with doing on the cheap.

Your logo is worth spending money on, and that was my first big investment of 2008. I was using a logo I had created with my limited Photoshop skills, and it certainly didn't convey what my business was about. So, I contacted Lara at Designed by Lara. She created a beautiful logo that I felt captured the professional, but fun, approach I take to my business.

You can see it below, but it looks much nicer in action here.

Everyone says a logo is important because it helps build your brand... but I realized very quickly that a good logo also affects how YOU feel about your business. Kind of like how my day can't start until I wash my hair and put a bit of makeup on. Knowing my logo looked good made me feel like I was really ready for business, and I wanted to work even harder at making WAHM Articles succeed.

If you're thinking 2009 is the year you want to start making some real money from home, maybe it's time to invest in your logo too.

If you're thinking this is the year you're ready to get your virtual assistant business off the ground, the Virtual Business Startup System comes with some professional looking logo templates you can use to get your business off on the right foot.

Next time, I'll share another of my wise investments. And if you're thinking of starting a virtual assistant business, you'll really like this one!

My Personal Best (and Worst) of 2008

2008 has been quite a rollercoaster year for my Virtual Assistant business! At the beginning of the year, I still considered myself on sabbatical from the VA business I launched in 2005, and I wasn't even sure when I would be ready to return to work.

The end of 2008 finds me with an exciting year behind me.

• I'm involved again as a member and volunteer at VAnetworking.com, the very best place for successful and aspiring VAs online.
  
• I have amazing new clients, exciting new ideas of what a virtual assistant business can look like, (no more cookie cutter websites and businesses for me!)
• I'm a lot smarter and I have a much better sense of my direction than I did 10 or 11 months ago.
  

I also began this year with a renewed desire to treat my business like a "real" business. No more playing around and staying in the safe zone. I decided if this was ever going to become the business I want, I would have to be willing to invest real money, make strong commitments. I was ready to take risks - when I made mistakes, I wanted them to be big, but my successes would be even bigger.

This month, I'm taking some time to reflect on what I've done, what worked well, what was a miserable failure, and where I want to be by this time next year.

Over the next several days, I'll be sharing my best and worst moments of 2008 with you here. But before I start spilling all mine, I'd like to ask you about yours!

Here are some of the questions I've been asking myself. How would you answer them? If you'd like to share your answers below, I'd love to read them. I think we can all learn from each others' experiences.

What was your best decision?

What was your biggest mistake?

Best money spent?

Worst time waster?

What do you want to differently in 2009?

Writing a Tagline for Your Virtual Assistant Business

Does your new Virtual Assistant business need a tagline? I always thought mine did... my first online business had one that was kind of catchy (I thought): "Write solutions for your small business."

It was even easy to come up with a tagline for this blog!

But it's been two years since I've owned WAHM Articles, and I still can't come up with anything I really, really like! But, maybe I've been banging my head against a brick wall for nothing. Here's a different perspective on whether or not you should have a tagline for your business.

What Do Taglines Do? by Colleen Davis

Are taglines really that necessary for a business?

That’s a difficult question to answer because there are so many different companies who approach the subject in a wide variety of ways. Some companies are known for their taglines. Who doesn’t know that Nike’s tagline is Just Do It? They managed to make their tagline such a major part of their business that they were able to embrace it as part of their brand name.

But other businesses have taglines I’ve never even heard of. There are some large companies that actually do have taglines but so rarely use them that I have to question if it was worth making one to begin with. For other companies they might have a tagline that was initially big but eventually faded from their company’s identity until most people around today really don’t know what it is.

So should you consider getting one for your company?

Taglines give you a chance to further shape your brand name. Your company name, logo, and tagline will likely be the three most important factors in forming a strong brand name. The more ways you have of getting people to remember you the better the odds are of getting your name widely known.

Consider the impact a tagline might have on something like custom business cards. A catchy, perhaps funny tagline might be just what your business cards need to give them that extra edge. When people see the tagline they’ll quickly remember who you are, or they might learn something more about your business, though that depends on the tagline.

Some taglines are made to specifically describe some aspect of the business, or some part of their company’s goals. Others, like the Just Do It tagline, are more about evoking a specific emotion or feeling rather than describing anything about the company itself.

One test you can use to consider whether or not a tagline is needed is to figure out just how strong your corporate identity would be if you didn’t have one. Could you get custom business cards that have a strong enough brand name already that you don’t really need that extra touch? If you feel that your brand name is capable of standing on its own already, or if you feel your logo is enough, perhaps you could just ignore taglines altogether.

If you are going to make tagline be sure that you keep it short and to the point. Taglines are a lot like logos in that they’re meant to help a person better remember a business. If you start to get too long or complicated with your tagline than no one is going to remember them.

The best taglines are typically only a few words long, and this helps them stick with people. Often they’ll create some strong emotion or be funny enough to help a person recall them.

It can be rather difficult to come up with a good tagline, which is why I would suggest really considering whether or not you need one before you do anything else.

For more information, you can visit this page on business card printing and custom business cards

Article Source: http://www.wahm-articles.com

So what do YOU think? Does your VA business really need a tagline? I'm beginning to think that maybe no tagline is better than the wrong tagline.

When It's Time to Turn Down the Perfect Project

Yesterday, I had to tell a prospective client that I was not the best choice for her next project. It really hurt me to do that, because this is someone I would LOVE to work with, and her project is a perfect fit for what I do.

One thing I have learned this year, though, is to manage my time carefully. If I don't value it, no one else will either.

These days, with my neck injury, I only have a few hours a week I can do any activity at all. I can choose to spend that time maintaining relationships with the wonderful clients I already have. Or I can put it all into a new client, a new project, and let everything else fall by the wayside.

I've decided for me, the right thing to do this time was to say no to this "perfect" project. Because if it was really a perfect project for me, the timing would be perfect too.

10 Critical Tips for Clearing Office Clutter

I haven't been able to work very much these past few days, due to a neck injury. Thank goodness for my awesome Virtual Assistant who keeps everything under control when I can't!

But I found this article that was recently published on my article directory, and thought I could type long enough to share it with you. :) As 2008 is winding down, it's a good time to declutter our offices, our minds and our businesses. Enjoy!

10 Critical Tips for Clearing Office Clutter by Janet Nusbaum, The Organizing Genie

Having trouble finding your desk amidst the clutter? Follow these easy steps, consistently, and you'll experience greater focus and productivity as a result.

1. Define the purpose of each space in your office and be sure that everyone who shares the space understands how it is to be used.

2. Keep only high-use items on your desktop - computer, telephone, project files, good lighting, notepaper, stapler, To Do list, calendar/planner, and only what you are working on right now.

3. Use vertical space around your desk effectively - put photos and calendars on your wall, not on your desktop.

4. Organize supplies in a desk drawer organizer or supply drawer within “fingertip reach” of your desk chair.

5. Place a wastebasket, recycling bin, and/or shredder where you process your mail.

6. Trim the F.A.T. - File, Act, Toss. Professional Organizer, Barbara Hemphill tells us that the only choices we have for dealing with paper is to File it, Act on it, or Toss it.

7. Create zones in your workspace for incoming and outgoing paper, filing and a work surface. Resist co-mingling each zone.

8. Create an Action File System and place all "action required" items in the system. The Action File System works in-conjunction with your calendar. Simplified Spaces can help you implement this system in your office or home.

9. File non-action required papers in an accessible "reference file system"

10. Schedule office clean-up/organizing on your calendar, or you will always lean toward a competing priority. Face it … most of us would prefer to do about anything else than to spend a day organizing their office or home.

Being clear about what activities you want to perform in your workspace and where, having clear surfaces in which to work, and the tools you need to perform those activities in easy access, will significantly improve what you're able to accomplish in a day. In the process, you'll reduce your stress level and free up time and energy for what matters most.

This is an preview from our upcoming booklet "The Simplified Office - A Complete Guide to Clear Office Clutter for Good!

Janet Nusbaum, AKA The Organizing Genie, an Organizing Consultant, Speaker, Coach and author of 'Mom, Can I Help Around the House?' helps individuals, families and businesses organize life and navigate transitions. Grab a copy of Janet's FREE special report "Shelf Life of 75 Common Household Products" here, http://www.TheSimplifiedHome.net. Get even more help deciding what to keep and what to toss by visiting her blog - http://www.TheOrganizingGenie.com.


Article Source: http://www.wahm-articles.com

The Best Investment for Your Virtual Business - YOU!

Did you happen to read my interview with Laurie Neumann yesterday? I told you she had asked about my average working day... Ha! I'm still waiting for one.

She also asked what advice I had for those who want to begin working from home too. My response was something like, "Don't be afraid to spend real money on your business."

Many new online business owners I meet are looking for free resources and free advice. You can find some good stuff for free, I'm not denying that.

But if you want REAL success, you're going to have to pay for it.

At the beginning of 2008, I decided to stop playing around with my business, and take it seriously. For me, that meant spending some serious money. As a result, WAHM Articles has grown immensely this year - beyond even what I anticipated when I first made my plans.

I didn't spend money on fads and gimmicks. Not on fly-by-night designers.

Instead I invested in:

• a training program designed by someone who has credibility in my industry, and whom I trust.
• coaching with the best business coach I could find for my needs
• a professional-looking logo for WAHM Articles, designed by someone with a good reputation, that many of my online friends recommended
  
• outsourcing jobs that took a lot of time away from my core business, to people who could handle them better than I

Yes, I spent a lot of money. But I also have a lot to show for it - including an income that can pay for those investments.

Before others will take your business seriously, you have to take it seriously. And, often, that means seriously investing in your training and growth.

A Day in the Life of a Real Virtual Assistant

When I first began dreaming of my Virtual Assistant business, I had a mental picture of what my days would look like.

• Calm and controlled
• Moving smoothly from task to task
• Regular breaks for tea, lunch, and walking the dog.

Apparently, I forgot I have two kids that we teach at home.

"What does a real Virtual Assistant's day look like?" is a question I commonly hear others ask. And it's a fair question. They want to know what they're getting into, what they can expect.

But as many times as you ask that question, and as many different people as you ask, that's not the question you really want answered, is it?

Aren't you really wondering, "What will MY day look like, when I'm a Virtual Assistant?"

You can do all the background research you want, but ultimately, YOU decide what your day as a Virtual Assistant will look like.

You decide how your day looks when you select which services to offer, how you will interact with clients, how you will market yourself, how you'll fit your business around the rest of your life.

In a recent blog interview, I was asked to describe an average day in my Virtual Assistant business. If you want to find out what a day in my life looks like, you can read my answer here.

Not sure if it will help you plan your day, but it's an honest answer!