Now that you know what your link popularity is (or isn't, as the case may be) you're ready to begin a link building a campaign.
Or are you?
It's not just the links that matter. The specific words you use in those links count too.
Your incoming links should include your keywords in the anchor text (the words that are actually linked to you) or in the words around the anchor text. That helps tell the search engines what your site is actually about.
When you choose keywords for your links, you need to make sure you're using keywords that people are actually searching for. What good will it do to use a bunch of keywords that no one ever looks for? You might have a great site, but no one will ever find it if they're not looking for it!
It's not at all difficult to find out what people are really searching for. Sign up for an account at Wordtracker and take their free trial. While you're there, you can also subscribe to Wordtracker's Keyword Expert Newsletter and get articles, case studies and tips to help grow your new business with keyword research.
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