Wednesday, May 28, 2008

How to Turn a Potential Problem into a Happy Customer

Anytime someone complains about your service, did you know that's a perfect opportunity to create a happy customer?

If you haven't thought of it that way before, imagine just for a moment.

How do you feel when you don't like how your project is being handled? Or when a service you paid good money for isn't delivered?

You would probably talk to the service provider about your concerns. Depending how frustrated you are, you might even threaten not to pay, or take your business elsewhere.

Let's pretend your service provider immediately apologizes and even thanks you for bringing your concerns to their attention. They had no idea you were so unhappy! Then, they go out of their way to make things right for you.

So, how do you feel NOW?

If you're anything like me, you're probably a pretty happy customer! You would also remember that this business actually cares about your business. You may even have a stronger relationship with them than before.

The next time a customer or client complains (so long as the complaint is not unreasonable), just think of them as a future happy customer in disguise.

Your Write Assistant

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